The new TOTAL Excellium fuels
Over the next two months, motorists across the island will have the opportunity to experience and learn about the new TOTAL Excellium fuels during the Excellium Road Tour organised by Total Jamaica Limited. The first stop of the tour took place on Friday, May 25, at the TOTAL Service Station at Heroes Circle in Kingston, where over 1,000 motorists experienced the new Excellium fuels as they made their customary fill-up on the day. Many of the motorists also received free gas vouchers and branded memorabilia from the TOTAL Excellium team.
"We officially launched our Excellium fuels in early May, so now, we are hitting the road to visit at least 45 service stations islandwide, with an exciting team of brand ambassadors and influencers to share the Excellium experience with our customers," said Toni-Ann Reid, marketing officer for Total Jamaica.
TOTAL Excellium is the new fuel offering at TOTAL service stations, which cleans and provides lasting protection to engines, helping motorists to use less fuel. Motorists who use the TOTAL Excellium fuel will notice improvements in the performance of their vehicles, particularly in fuel economy and drivability, due to the prevention of carbon deposit build-up in the engines. A cleaner engine will also emit fewer pollutants and provide a smoother driving experience.
"Excellium fuels are already offered in TOTAL service stations across Europe, but the fuel is new to the Jamaican market. Our motorists are very excited about how well Excellium works in their vehicles and how long the fuel lasts! Since we introduced Excellium to the market earlier in May, it has been in great demand at all our service stations," Reid continued.
The TOTAL Excellium road tour will have exciting activities at all the service station along the pit stops, with many giveaways, including fuel vouchers and branded paraphernalia. Motorists will also have the benefit of engine checks and expert advice from the TOTAL Brand Ambassadors, David Summerbell and Andre Anderson, who are also leading local race car drivers. TOTAL Excellium Brand Influencers, as well as auto professionals such as mechanic Desmond Bowla, owner and operator of Bowla's Garage, will also be touring with the TOTAL Excellium Team.