New flavour of St Mary's Banana Chips
The first change in 20 years has been made to the formulation of the JP St Mary’s original flavour banana chips.
The new flavour marketed as 'Extra Crunchy', packaged in a matte-finished foil bag in typical St Mary ‘banana yellow’ with red and green highlights. The new formulation became available on Independence Day August 6. Tropical will continue to offer the original formulation of JP St Mary’s Banana Chips.
The change in formulation of the product was planned to coincide with the celebration of the anniversary of the launch of the St Mary’s original flavour by Jamaica Producers Group, now in its 78th year of operation. JP Tropical is a subsidiary of the Jamaica Producers Group.
According to Managing Director of JP Tropical Group, David Martin, “We are aware of the fact that any change to the formulation of an iconic brand must be done with sensitivity to the consumer’s taste. In our case, we hosted a number of focus groups across a wide range of consumers and in recent months engaged in a programme of market testing in various locations in Kingston. The feedback from consumers has been outstanding, which is a reflection of the team effort from our food technologists, as well as production and sales staff.”
St Mary’s Extra Crunchy banana chips will be launched in the Diaspora markets, beginning with the United Kingdom in September, followed by the United States soon after.